Alexandria, VA — Darrell J. Lowrance, founder of Lowrance Electronics, Inc., who brought early technology to recreational fishing with the invention of the first portable sonar “fish finder” – the Fish-Lo-K-Tor – for the average angler, died Saturday after suffering a stroke, according to reports. He was 80.
He served as President and CEO of Lowrance Electronics from 1964 to 2006 and was responsible for many breakthroughs in marine electronics. In addition to the Fish-Lo-K-Tor (also known as the “Little Green Box”), he led the development of the first graph recorder, the first integrated sonar/GPS unit and many others.
The Lowrance brand, now under the Navico umbrella of companies, was a family business known for community leadership and was a large Tulsa, Okla. employer for many years.
Lowrance was Chairman of the American Fishing Tackle Manufacturer’s Association (AFTMA) – the American Sportfishing Association’s predecessor – from 1983-1984. He also served as a member of the Board of Directors for AFTMA from 1978-1986, and again in 1988. He was active in Government Affairs and other committees throughout the 1990s and was elected to serve on ASA’s board in 2006 and 2007 and was appointed an ex-officio member in 2008 and 2009. He was inducted into the Bass Fishing Hall of Fame in 2013.
In 2007, ASA awarded him its Lifetime Achievement Award, the highest award the industry bestows on an individual who has shown extraordinary leadership throughout his or her career in promoting the values of sportfishing.
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